The New Environmentalism: Follow The Money

Randy Hayes of the Rainforest Action Network champions the environment by challenging corporations. Welcome to Hayes' 500-year plan.
August 10, 2004, 9am PDT | Chris Steins | @urbaninsight
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"These market campaigns enable 'an end run around Washington,' as BusinessWeek has put it... According to the Vancouver Sun: 'With that one statement, Home Depot ... did more to change logging practices in [British Columbia] than 10 years of environmental wars and decades of government regulations.' "

"At a meeting of environmental leaders in Los Angeles in 1992 he proposed a 500-year plan for the planet. 'If you say we need to solve smog and congestion in 20 years, it seems understandably hopeless,' Hayes explains today. 'Fifty years, and people are open; 75, and optimism returns. A 500-year plan clears a lot of air.' "

Thanks to Laura Kranz

Full Story:
Published on Monday, August 9, 2004 in The Los Angeles Times
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