A Los Angeles Times article evaluates the Bush campaign's focus on exurbanites -- people living in the newest ring of developments beyond the suburbs.
New, booming exurbs of American cities seem to be filled with conservatives. The typical 'exurbanite' has different values than the urban dweller. These voters are quickly being targeted and registered to vote for the Republican ticket. The Bush Campaign sees them as an important part of the 2004 election.
Thanks to David Gloss
FULL STORY: Bush Sees Fertile Soil in 'Exurbia'

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