Unusual Incentives To Promote Smart Commuting

Food and fun promote alternatives to one car, one person.
June 9, 2004, 8am PDT | Abhijeet Chavan | @legalaidtech
Share Tweet LinkedIn Email Comments

"If pricey gas and thickening traffic won’t get people out of their cars and onto a bike or a bus, people here in northwest Michigan figure they know what will: fried eggs and potatoes.

From June 7 to 11, anybody bicycling, walking, busing, or carpooling to work earns a free hot breakfast and some cool conversation at a rotating site in this city. It’s all part of “Smart Commute Week,” the 10th annual event meant to coax people away from solo auto commutes and toward other, more sustainable options."

Thanks to Abhijeet Chavan

Full Story:
Published on Sunday, June 6, 2004 in Michigan Land Use Institute
Share Tweet LinkedIn Email