Borders' New Frontier

In what may be part of a larger trend, book chain Borders moves into underserved neighborhoods.
February 27, 2004, 10am PST | Abhijeet Chavan | @legalaidtech
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Borders Books and Music is tapping into one of the retail industry's few remaining new frontiers -- underserved urban neighborhoods -- with stores in Detroit and Chicago...Both projects are part of a larger trend playing out in many urban neighborhoods around the country.

Thanks to Melissa Chow

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Published on Wednesday, February 25, 2004 in The New York Times
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