Meet the New Kids on the Block: Generation Z

Millennials are growing up, and it's time to start considering the generation that follows—dubbed Generation Z by the Pew Research Center.
January 22, 2019, 6am PST | James Brasuell | @CasualBrasuell
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Kim Parker, Nikki Graf, and Ruth Igielnik present the first wave of demographic research on the preferences and politics of Generation Z—defined as people born 1997 and later (another recent article by Michael Dimock sets the parameters of Generation Z).

In summation, Generation Z so far looks a lot like their Millennial predecesors.

"Generation Z – diverse and on track to be the most well-educated generation yet – is moving toward adulthood with a liberal set of attitudes and an openness to emerging social trends," according to Parker, Graf, and Igielnik.

"On a range of issues, from Donald Trump’s presidency to the role of government to racial equality and climate change, the views of Gen Z – those ages 13 to 21 in 2018 – mirror those of Millennials. In each of these realms, the two younger generations hold views that differ significantly from those of their older counterparts. In most cases, members of the Silent Generation are at the opposite end, and Baby Boomers and Gen Xers fall in between."

The authors dig into the data that produced those summaries in a lot more detail and specificity in the source article.

Full Story:
Published on Thursday, January 17, 2019 in Pew Research Center
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