Boston's Bikeshare System Gets a New Partner, Rebranding

Blue Cross will pay $18 million for a six-year sponsorship of the Boston-area bikeshare system formerly known as Hubway.
March 21, 2018, 8am PDT | James Brasuell | @CasualBrasuell
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Felix Mizioznikov

"Hubway, the popular bike-sharing system in the Boston area, is changing its name as part of a deal with the state's largest health insurer," reports David L. Harris.

"Blue Cross Blue Shield of Massachusetts said…the bike-sharing system will have a new name and launch a major expansion as part of the new partnership, which includes the Metropolitan Area Planning Council, New York-based bike-share operator Motivate International Inc., and the cities of Boston, Cambridge, Brookline and Somerville," adds Harris.

The new name of the bikeshare: Blue Bikes.

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Published on Wednesday, March 7, 2018 in Boston Business Journal
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