War Rooms, Tax Breaks, and Sappy Videos—It's Deadline Day for Amazon HQ2

In a first for urbanism, Amazon turned a request for proposals into a hashtag. Welcome to #AmazonHQ2 day.

Read Time: 5 minutes

October 19, 2017, 11:00 AM PDT

By James Brasuell @CasualBrasuell

Amazon Fulfillment Center

By Ken Wolter / Shutterstock

Since the day Amazon released a request for proposals announcing its intentions to open a new, second headquarters, cities all over the continent have been lining up to make their pitch to bring the economic development bonanza to their town. Commentary on the subject of Amazon's impending decision has coalesced into several themes:

  • Does Our Fair City Have What it Takes to Win Amazon's Second Headquarters?
  • I Am an Expert on Cities and Here Is Where I Predict Amazon Will Locate its Second Headquarters
  • Silly Cities Trying for the Second Amazon Headquarters But We All Know Have No Chance
  • Amazon Wants an Urban Area for its Second Headquarters, but Options Are Limited 
  • Cities Will Break the Bank Pursuing the Second Amazon Headquarters
  • The Texas Miracle—Amazon Edition
  • Any Headline With the Words Amazon and Trump

There might be some outliers, but that about covers it. 

Today, October 19, 2017, is the day bids were due on Amazon's request for proposals, and hundreds of cities have lined up to throw their hats in the ring. Twitter has been overwhelmed by the #AmazonHQ2 hashtag, local and national media outlets alike have mobilized to cover the horse race, and cities and states are clamoring to share the fruits of a month of over-time and multi-media strategizing.

So here is a compendium of all the media coverage, social media blasts, and promotional materials I could scrape off the Internet this morning, on this Amazoniest of days. I'll do my best to add more as I find more, and of course, we'll be waiting for the big day when Amazon is going to disappoint all of these bidders but one. For the record, I have no idea which city Amazon will pick, but I do have an idea that the prize might not be worth the price.

Cities Make Their Pitch

National Perspective

Department of Dissent

Institutional Offerings


James Brasuell

James Brasuell is a writer and editor, producing web, print, and video content on the subjects of planning, urbanism, and mobility. James has managed all editorial content and direction for Planetizen since 2014 and was promoted to editorial director in 2021.


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