Google just can't get a break. Either their commute buses are attacked (literally, in some cases) in San Francisco, or the commute traffic to their Silicon Valley campus is targeted, and may be used as a reason to reduce building expansion.
The Mountain View city council may very well beat both Manhattan and San Francisco in applying congestion (or cordon) pricing as a way to reduce auto traffic. Daniel DeBolt of the local Mountain View Voice writes that "on Monday (April 28), City Council members supported the use of "congestion pricing" as a means to enforce proposed limits on commuter traffic into the city's growing North Bayshore office park."
Like the system now used to collect tolls on the Golden Gate Bridge, license plate cameras are proposed for the three "gateway" roads providing the only vehicle access to the north side of Highway 101 in Mountain View, potentially enforcing a yet-to-be-determined fee on thousands of employees of Google, Intuit, Microsoft and others who choose to commute by car during morning rush hour instead of taking a shuttle or a bike.
Unlike the Manhattan and San Francisco plans, the plan appears mainly to measure commute traffic as opposed to raising revenue from the cordon toll. Presumably the toll would be used primarily to create the disincentive to drive to work during peak hours.
If approved in December as part of a "North Bayshore precise plan," Google and others would not be allowed to build up to 3.4 million square feet of new offices in North Bayshore unless traffic on the three roads is kept under their collective capacity limit of 18,900 trips between 7 a.m. and 10 a.m. -- the "cap".
Google does not appear to be on board with the plan - preferring to build their way out of congestion. Google transportation planner Jeral Poskey "suggested the city try other measures first to manage traffic, including a new Charleston Road underpass to connect the road across Highway 101, and a new Highway 101 off-ramp onto Huff Avenue, possibly allowing better Google bus access."
Let's do everything we can to improve (streets and intersections), then we can give up and say, that's the trip cap," said Poskey, who is overseeing the development of transportation strategy for Google in Mountain View.
The idea for the commute cap comes from neighboring Palo Alto who have successfully tamed car traffic to the Stanford University campus by using a county-imposed car trip "cap". Mountain View liked the idea of applying a market strategy to reach their trip reduction goal.
"Mayor Chris Clark described congestion pricing as a really good final tool we would have in our tool belt' to enforce such a cap," writes deBolt.
Not mentioned is whether state legislation would be required to apply a toll to city streets - although the toll would technically be applied to the 'gateway'. San Francisco, 36 miles to the north, would have sought legislation to implement their plan as the San Francisco Chronicle noted in 2008. Sadly, the plan doesn't appear to have moved past the study phase.
