Town Futures in Photoshop

A picture's worth a thousand plans - at least when it's a "photo-realistic visualization." Designer Steve Price's detailed 3D flash animations show towns what empty streetscapes and drab buildings could look like with a little bit of planning.

1 minute read

March 8, 2010, 1:00 PM PST

By Rebecca Sanbor…


Price's firm, Urban Architecture, uses Photoshop and other design tools to craft realistic images showing what proposed designs and plans would actually look like on the ground. From Miami to Virginia and all across the country, these visualizations have helped planning boards, city councils and everyday citizens understand what change could actually look like before it happens and make decisions that they'll be proud to live with.

No project comes out exactly as planned, or exactly as Price depicts it, but he stresses the importance of giving people new ways of envisioning their futures.

"Everybody kind of nods and agrees and knits their brows as they listen to statistics and information about economic development," Price said. "Then they see the pictures, and that's when the smiles occur. And the 'oohs' and 'ahs.' There are two hemispheres of the brain, and it's almost like two different people in everybody's head, and they respond to the world in very different ways."

Friday, March 5, 2010 in Grist.org

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 25, 2025 - Diana Ionescu

Person wearing mask walking through temporary outdoor dining setup lined with bistro lights at dusk in New York City.

Restaurant Patios Were a Pandemic Win — Why Were They so Hard to Keep?

Social distancing requirements and changes in travel patterns prompted cities to pilot new uses for street and sidewalk space. Then it got complicated.

June 19, 2025 - Diana Ionescu

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Low-rise Pearl Sreet mall in Boulfer, Colorado.

Boulder Eliminates Parking Minimums Citywide

Officials estimate the cost of building a single underground parking space at up to $100,000.

15 minutes ago - Boulder Reporting Lab

Two-story buildings with porches in walkable Florida neighborhood.

Orange County, Florida Adopts Largest US “Sprawl Repair” Code

The ‘Orange Code’ seeks to rectify decades of sprawl-inducing, car-oriented development.

1 hour ago - CNU Public Square

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1 - Honolulu Civil Beat

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.