Philadelphia Considers Trading On Its Name

Officials in the city are reviewing whether to let companies use the city as a marketing tool as a way to generate money.

1 minute read

February 12, 2003, 2:00 PM PST

By Chris Steins @planetizen

"Street administration officials said yesterday that they planned to hire a firm to look into whether Philadelphia should allow private companies to use the city's name to market their products.For a price, then, Dr Pepper could call itself the official drink of Philadelphia, or Nike could slap its name on any number of recreation centers."

Thanks to Governing

FULL STORY: Phila. looks into trading on its name

Tuesday, February 11, 2003 in The Philadelphia Inquirer

Community / Economic Development Pennsylvania

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