Officials in the city are reviewing whether to let companies use the city as a marketing tool as a way to generate money.
"Street administration officials said yesterday that they planned to hire a firm to look into whether Philadelphia should allow private companies to use the city's name to market their products.For a price, then, Dr Pepper could call itself the official drink of Philadelphia, or Nike could slap its name on any number of recreation centers."
Thanks to Governing
FULL STORY: Phila. looks into trading on its name
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