Not Your Father's Car Dealer

"Seeing the dealership more as a campus, the natural landscape of the property – from a running stream to numerous live oaks – was preserved and enhanced to act as an informal and gracious backdrop for the display of automobiles. Generous curves within the landscape allow the customer to flow from one area of the campus to another, with the focus always on the main building. The setting allows a more welcoming, hospitality-based approach to the sales process. This tactic influenced everything from the nature of the exterior auto displays to the main showroom and service modules."

Thanks to Kristen Richards