Place Marketing

How do you market a place? Can a city be sold like soap?

November 24, 2002, 5:00 AM PST

By Chris Steins @urbaninsight

Smart City Radio talk to two experts on place marketing. Yvonne Johnston is the CEO of the International Marketing Council of South Africa. Her job is to create a positive and united image for the country of South Africa. Chris Murray is the author of "Making Sense of Place: New Approaches to Place Marketing" and the new director of partnerships at the Commission for Architecture and the Built Environment in the UK.Host Carol Coletta will ask them what it takes to market a place. Listen live Sundays at 9 a.m. central on the WKNO FM Stations, NPR for the Mid-South. And hear Smart City again Tuesdays at 9 a.m. Or listen to archived shows online anytime.

Thanks to Laura Kranz

Saturday, November 23, 2002 in Smart City

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