Starbucks: The Category Creator

Are coffee chains like Starbucks categorycreators rather than category killers? The Wall Street Journal investigates.

1 minute read

September 26, 2002, 6:00 AM PDT

"Many coffeehouses have found proximity to Starbucks to be a blessing. A small Seattle chain called Tully's Coffee Corp. has even developed the strategy of placing its stores near a Starbucks shop. Chicago entrepreneur Doug Zell in 1995 started his Intelligentsia Coffee Roasters within walking distance of two Starbucks outlets. 'It's double-digit growth every year,' Mr. Zell says." Editor's note: This article may only be available to WSJ subscribers.

Thanks to Laura Kranz

FULL STORY: Despite Starbucks Jitters, Most Coffeehouses Thrive

Wednesday, September 25, 2002 in Wall St. Journal

Community / Economic Development United States

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