Re-engineering A Cultural Icon

Redesigned to be environmetally friendly, the new Vespa is also more powerful.

1 minute read

August 18, 2002, 9:00 AM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech


"Introduced in 1946, the Vespa drew a cult following as a stylish, maneuverable, easy-to-drive alternative to the motorcycle. Piaggio has peddled more than 16 million of them over the years — more than four times the number of Harleys sold in Harley-Davidson's 100-year history...the challenge to the Vespa line was clear: Reengineer or die.

Thanks to Abhijeet Chavan

Sunday, August 18, 2002 in Wired

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