Cities Find Cash in Naming Rights

An Orange County municipality is naming a city park after a shoe company.

1 minute read

April 16, 2002, 12:00 PM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech

"Lake Forest, a bedroom community in southern Orange County, has taken corporate deals to a new level by naming a city park after a shoe company and giving the manufacturer exclusive use of the public land at certain times. In exchange for $100,000, Etnies--whose shoes and other clothing are popular with high school students--will get naming rights to parkland adjacent to its corporate headquarters and will be permitted to stage skateboard competitions and film commercials and videos on the property."

Thanks to Nathan Banks

FULL STORY: Shoe Logo on a Park? Lake Forest Says It's a Good Fit

Sunday, April 14, 2002 in The Los Angeles Times

Government / Politics California

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