An Orange County municipality is naming a city park after a shoe company.
"Lake Forest, a bedroom community in southern Orange County, has taken corporate deals to a new level by naming a city park after a shoe company and giving the manufacturer exclusive use of the public land at certain times. In exchange for $100,000, Etnies--whose shoes and other clothing are popular with high school students--will get naming rights to parkland adjacent to its corporate headquarters and will be permitted to stage skateboard competitions and film commercials and videos on the property."
Thanks to Nathan Banks
Read the full story: Shoe Logo on a Park? Lake Forest Says It's a Good Fit
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