Cities Find Cash in Naming Rights

An Orange County municipality is naming a city park after a shoe company.

1 minute read

April 16, 2002, 12:00 PM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech


"Lake Forest, a bedroom community in southern Orange County, has taken corporate deals to a new level by naming a city park after a shoe company and giving the manufacturer exclusive use of the public land at certain times. In exchange for $100,000, Etnies--whose shoes and other clothing are popular with high school students--will get naming rights to parkland adjacent to its corporate headquarters and will be permitted to stage skateboard competitions and film commercials and videos on the property."

Thanks to Nathan Banks

Sunday, April 14, 2002 in The Los Angeles Times

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 16, 2026 - Zachary Whalen

Passengers board an Amtrak train under a cloudy sky.

Amtrak, CN end decades-long dispute with eight-year agreement

The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.

September 18, 2026 - Mass Transit

Geese flock to a frozen pond in Aurora, Colorado. There are houses in the background.

Colorado’s Largest Data Center Could Rise Next to Homes — Without a Public Hearing

The proposed campus would consume 11 times the power of Denver International Airport; as it has across the country, opposition mounts.

September 17, 2026 - Capital & Main

A busy highway in Richmond, with construction and the city visible in the background.

'This is going to be painful:’ Virginia stares down $1.7 billion funding gap for highway maintenance

The state may address the deficit by shifting $290 million from its construction budget to maintenance projects.

September 19 - The Virginia Mercury

The Gross Reservoir, a large body of water surrounded by trees and mountains.

Judges permit Denver to divert 77,000 acre feet from the Colorado River for reservoir expansion

Overuse and climate change have caused the Colorado River’s water levels to plummet.

September 18 - Inside Climate News

Passengers board an Amtrak train under a cloudy sky.

Amtrak, CN end decades-long dispute with eight-year agreement

The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.

September 18 - Mass Transit