Critics have decried green labeling and certification programs as 'greenwashing' - offering the sheen of environmental responsibility without having a significant impact on sustainability. But Tensie Whelan argues such programs are having an impact.
"The idea that we can consume our way to sustainability as long as the label says it's 'green' has deservedly been lampooned for years," points out Whelan, president of the nonprofit Rainforest Alliance. "More recently, the questioning is getting more serious and soul-searching, because environmentalists themselves are often the ones doing the asking."
"To conclude from these critiques, however, that sustainable consumerism is 'weak' or doesn’t work would be a colossal mistake," she argues. "Independent, accredited certification programs are scaling up sustainable practices worldwide and demonstrating huge benefits for the environment, workers, and communities."
"[T]here’s abundant evidence that despite some bad actors or self-serving programs, consumers who choose certified products and services are making a huge difference," she continues. "They’re the reason smallholding farmers worldwide are rapidly adopting sustainable practices, and why industry giants are eliminating deforestation and other harms from their global supply chains."
FULL STORY: Can Sustainable Consumerism Work?

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

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Amtrak Cutting Jobs, Funding to High-Speed Rail
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Ohio Forces Data Centers to Prepay for Power
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MARTA CEO Steps Down Amid Citizenship Concerns
MARTA’s board announced Thursday that its chief, who is from Canada, is resigning due to questions about his immigration status.

Silicon Valley ‘Bike Superhighway’ Awarded $14M State Grant
A Caltrans grant brings the 10-mile Central Bikeway project connecting Santa Clara and East San Jose closer to fruition.
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