With Pop-Up Project, Detroit Becomes a Beach Town

With 150 tons of golf-course bunker sand, the Downtown Detroit Partnership has turned a traffic island at the southern end of the Campus Martius into an urban beach, part of a larger effort to revitalize they city's downtown.

1 minute read

June 28, 2013, 12:00 PM PDT

By Jonathan Nettler @nettsj


"The beach, at the southern end of Campus Martius, is modeled after a similar program in France called Paris Plages, according to [Downtown Detroit Partnership] Senior Vice President Bob Gregory. It has been operational since earlier this month, though the official grand opening is Friday," reports Zlati Meyer.

“It’s all about activating public spaces, including parks, streets and sidewalks, so people have a great experience in the public space,” said Gregory. “The point of it is to revitalize downtown Detroit and the city of Detroit by getting people outside and enjoying their city and generating new business, restaurants and cafes. It’s both social for the people and economic development. ... It was done as a fun experiment to see if people like it. If people like it, we’ll bring it back.”

Friday, June 28, 2013 in Detroit Free Press

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 30, 2025 - Diana Ionescu

Close-up on Canadian flag with Canada Parliament building blurred in background.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?

As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

April 28, 2025 - Benjamin Schneider

Hot air balloons rise over Downtown Boise with the State Capitol building visible amidst the high rises.

The Five Most-Changed American Cities

A ranking of population change, home values, and jobs highlights the nation’s most dynamic and most stagnant regions.

April 23, 2025 - GoodMigrations

People biking along beach path with moored ship in San Diego, California.

San Diego Adopts First Mobility Master Plan

The plan provides a comprehensive framework for making San Diego’s transportation network more multimodal, accessible, and sustainable.

7 hours ago - SD News

Sleeping in Public

Housing, Supportive Service Providers Brace for Federal Cuts

Organizations that provide housing assistance are tightening their purse strings and making plans for maintaining operations if federal funding dries up.

May 2 - KSL

Conductor walks down platform next to Amtrak train at station in San Jose, California.

Op-Ed: Why an Effective Passenger Rail Network Needs Government Involvement

An outdated rail network that privileges freight won’t be fixed by privatizing Amtrak.

May 2 - Streetsblog USA

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.

Senior Manager Operations, Urban Planning

New York City School Construction Authority

Building Inspector

Village of Glen Ellyn

Manager of Model Development

Central Transportation Planning Staff/Boston Region MPO