This fast paced program will demonstrate how principles of retail development can be combined with the best practices of New Urbanism, Smart Growth, and architectural design to create successful mixed-use urban commercial centers.

Ideal for developers, planners, investors, retailers, architects, and public officials, the program will cover many topics, among them the required market demographics for various retailers; shopping center typologies: consumer psychographics; as well as the nuts and bolts of how to program, plan, and design competitive retail in historic downtowns, underperforming shopping centers, and new ground-up developments, as well as failed suburban centers.

The session will be based on Robert Gibbs' new book: Principles for Urban Retail Planning and Development and include: leasing, finance, programing, planning, design, storefronts, merchandising and parking for both new towns and historic city centers. Over 20 case studies will be examined including: Alexandria, Birkdale Village, Charleston, Easton, Lake Forest, Middleton Hills, Naples, Rosemary Beach, Santa Cruz and Seaside.

Instructors:
Robert J. Gibbs, ASLA, Gibbs Planning Group, Birmingham, MI
Terry Shook, FAIA, Shook Kelley, Inc., Charlotte, NC.

Guest Speakers:
Yaromir Steiner, of Steiner + Associates, Columbus OH
Jane Grabowski-Miller, of Erdman Holdings, Middleton Hills, WI.

For more information, please contact:
Margaret Moore de Chicojay
Harvard University Graduate School of Design / Executive Education
48 Quincy Street, Suite 102
Cambridge MA 02138
T 617-496-8728
F 617-496-0297
http://execed.gsd.harvard.edu/2012-summer-programs