Can Sustainable Design Survive?

"During the last 15 years, the biggest challenge for the sustainable design movement in the United States has been to change the behavior of the contractors, developers, and architects who are responsible for putting up the vast majority of new buildings. From this point of view, it's not notoriety but a kind of steady progress that ought to stand as the highest goal for green believers. In the end, though, I think such a reaction is shortsighted; however counterintuitive it may sound, it strikes me that the very opposite of what critics have said about McDonough is true. The problem with McDonough is not that he's too much of a celebrity but that he's not enough of one."

Thanks to Design Architecture