Harvard GSD Executive Education
The Theory and Practice for Planning, Developing, and Repairing Suburban & Urban Retail
July 6-7, 2011 9:00-5:00
http://events.linkedin.com/events/603883/clickthru

AIA/CES units: 14 AIA/CES HSW units: Yes AIA/CES SD units: No
AICP units: 14
ASLA units: 14 ASLA HSW units: No
Tuition $1050.

New features include:
A consideration of recession lessons and opportunities;
An overview of university and medical center opportunities;
Tips on buying low and selling high;
A look at hot tenants for 2011.
This program will demonstrate how proven principles of retail development can be combined with the best practices of New Urbanism, Smart Growth, and architectural design to create successful and competitive mixed-use urban commercial centers. Ideal for developers, planners, retailers, architects, and public officials, the program will focus on several topics, among them the required market demographics for various retailers, restaurants, and shopping center typologies including convenience centers, neighborhood centers, power centers, regional malls, and lifestyle centers. The impact of consumer psychographics and techniques for creating place-based brands will also be presented.

Instructors will focus on the actual nuts and bolts of how to program, plan, and design sustainable retail in historic downtowns, underperforming shopping centers, and new ground-up developments as well as repairing failed suburban centers. The course will cover market research, branding, national retailer criteria, and site-selection principles. Participants will learn about streetscape, store planning, signage, tenant mix, merchandising plans, leasing, anchors' roles and successful new urban planning techniques, design criteria, parking, building, site planning, and developer requirements. The course will also review the synergy among residential, office, civic, and governmental land uses and retailer performance.

The instructors will illustrate the strengths and weaknesses of many leading town centers built during the past 20 years. Discussions of trends and techniques for vertical integration of nonretail uses as well as retail storefront design trends and techniques will be featured, and the instructors will share inside secrets for shopping center planning and design and applications for cities and new towns. Also taken into consideration will be the integration of big-box discount retailers in the city and new town centers.

Academic Leaders
Robert J. Gibbs, Gibbs Planning Group, Birmingham, MI, is considered one of the foremost urban retail planners in America. For more than two decades, his expertise has been sought by some of the most respected mayors, renowned architects, and successful real estate developers in the country. He is also a recognized leader in the New Urbanism, having pioneered the implementation of its environmentally sustainable principles of Traditional Town Planning and Smart Growth as an antidote to the wasteful sprawl of suburbia. For the past 25 years, Mr. Gibbs has been active in developing innovative yet practical methods for applying modern trends in commercial development to more than 300 town centers and historic cities here and abroad. Gibbs has consulted for the cities of Atlanta, Chicago, Seattle, Portland, OR; Alexandria, VA, Cambridge, MA; Charleston, SC; and Naples and West Palm Beach, FL; and for the states of Florida and Oregon. His consulting for New Urbanist developments has included the towns of The Kentlands (Gaithersburg, MD); the Glen (Glenview, IL); and Rosemary Beach and Seaside, FL.

Jane Grabowski-Miller, Director of Planning and Design for Middleton Hills, Madison, WI.

Terry Shook, FAIA, is a principal of Shook Kelly, with offices in Charlotte, Los Angeles, and Chicago.

Contact:
Office of Executive Education
1033 Massachusetts Avenue
Fourth Floor
Cambridge, MA 02138
[email protected]
Tel: 617-384-7214
Fax: 617-496-0297