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Apparently the story, is this:
"...a local businessman who had gotten fabulously rich in the new Chinese market economy wanted to make his mark in the world by building something fantastic. No matter that the site, which was farmland, had no good access - by road or rail or any other conveyance."
Goodyear uses the New South China Mall as an example of China's penchant towards "the construction of gigantic infrastructure projects with no regard for human needs."