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Reep believes that consumerism isn't about to come back in the way it once was, and manufacturing is better for the economy anyway:
"Production, much more than consumption, creates jobs, and the raw open space of old retail sites can be easily converted into industrial uses. Geography is in their favor. Malls were typically built if at least 3,000 surrounding households could be found to support them; today these households could provide labor, instead of cash, to the right investor looking to onshore a product."
"Florida," writes Reep, "with its abundance of unused retail space, has an opportunity to become a leader if it can attract the right kind of investor."