A student idea brought to life, bring.BUDDY is a smartphone app that connects packages that need to be delivered with people who are already headed in that direction. The volunteer deliverers earn points for transit and other goodies.
The idea was to find ways to reduce the carbon emissions caused by delivery trucks in cities. By utilizing people who are already going through a location, that's one less trip.
Bill Barol at Forbes is a little skeptical:
"It's a neat concept, with a few caveats. It seems a little grand to identify it as 'crowdsourcing,' as the trends consultancy PSFK does; it could just as easily be called 'getting kids on the bus to do your job for you.' Also, I'm not sure anything could be as much fun as the people in this promo video seem to be having..."
FULL STORY: bring.BUDDY: DHL crowdsources your grandma
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