Why "Top 10 Cities" Lists Are Impossible to Resist
Amy Hoak writes that the quality of such lists is entirely variable, but one thing is for certain- people love a Top 10 Cities story:
"'It's a marketer's dream to generate these lists," said Marian Salzman, president of Euro RSCG Worldwide PR, North America. As soon as you assemble the ranking, you've created a piece of news, she said, and in these times 'there's a proliferation of new media outlets so there is a crying need for more content.'"
Hoak points to lists of the most haunted cities, the manliest cities, the most "sex-happy cities", etc., etc.