Grocery Chains Caught Faking Farmers Markets

The farmers market trend has gotten so popular that West Coast chain Safeway tried setting up some stands of fruits and veggies outside their store with a sign saying "Farmers Market". Locals called them on it.

1 minute read

September 28, 2010, 7:00 AM PDT

By Tim Halbur

Seattle is no place to be faking local produce, as residents take food sourcing seriously. Albertsons stores are apparently also guilty, and a sting in Los Angeles found fruits and veggies being sold under false pretenses of being locally grown.

Ashley Braun at Grist pulls it all together:

"The grocery stores may argue, what's in a name? But they know exactly what's in a name: a popular cash flow. And something about an important reconnection with how our food is grown, blah blah, wah wah."

FULL STORY: Grocery stores try setting up fake farmers markets

Monday, September 27, 2010 in Grist

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