Richard Florida and The Great Reset

The Urbanophile reviews Richard Florida's new book, defending his populist approach and tackling Florida's central arguments of investing in the grassroots, encouraging "rentership" and the fundamental societal changes coming soon.

1 minute read

May 10, 2010, 2:00 PM PDT

By Tim Halbur


Florida's new book, The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, argues that the recent economic crisis has sped up a process already in motion that will fundamentally change the way we live. Aaron M. Renn (The Urbanophile) agrees with Florida's conclusion on how we can weather the transition:

"Florida's recipe for cities is to favor grass roots change over big, top down redevelopment initiatives like stadiums, and investing in quality of life and place making. But he, like Glaeser, says that the primary focus of investments ought to be people, not places. This isn't a matter of writing off cities or not writing off cities, but rather a political or philosophical question about where the focus of our investments ought to be. I don't think it is either/or and neither does Florida, but you've got to make some choice as there aren't unlimited funds. Where do you give the priority?"

Renn also gives a rebuttal to recent criticism of Florida, particularly Alec McGillis' biting critique The Ruse of the Creative Class.

Monday, May 10, 2010 in The Urbanophile

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Color-coded map of labor & delivery departments and losses in United States.

The States Losing Rural Delivery Rooms at an Alarming Pace

In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and "harrowing" close calls are a growing reality.

June 15 - Maine Morning Star

Street scene in Kathmandu, Nepal with yellow minibuses and other traffic.

The Small South Asian Republic Going all in on EVs

Thanks to one simple policy change less than five years ago, 65% of new cars in this Himalayan country are now electric.

June 15 - Fast Company

Bike lane in Washington D.C. protected by low concrete barriers.

DC Backpedals on Bike Lane Protection, Swaps Barriers for Paint

Citing aesthetic concerns, the city is removing the concrete barriers and flexposts that once separated Arizona Avenue cyclists from motor vehicles.

June 15 - The Washington Post