Are billboards visual pollution, or valuable information source? Sao Paolo, Brazil banned billboards in the city in 2007 and is an interesting case study.
Arkinet has many excellent photographs of Sao Paolo's former billboards. Could the city's billboard ban work in other cities, and would it be a good idea if so?
Arkinet writes, "Implementing what in current society is such a drastic measure–banning the very lifeblood of the global economy in the public realm–wouldn't be without its imperfections. Assuming the genuine intentions of the 'cleaner city' plan and its implicit commitment to preserving culture, finding means of minimizing ‘visual pollution' is just as logical as countering noise, air, water or any other form of pollution Of course, subjectivity comes into play if some equate visual pollution to aesthetic vibracy for what is a metropolis without the lights and flashing neon signs? New York without Times Square? Tokyo minus Ginza?"
Read the full story: Publi-City or No Publi-City?
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
The Pocatello Development Authority
The Urban Renewal Agency of the City of Pocatello