Attempt to Make Coal Sexy Fails

The Infrastructurist dissects the poor judgement behind GE's recent ads for supposed clean coal technology that feature scantily clad models posed as coal miners (offending video included).

1 minute read

September 30, 2009, 12:00 PM PDT

By Tim Halbur


"These 'model' miners are meant to represent, ahem, the fact that coal is going to save us from global warming. The spot is so incredibly stupid at so many levels that we feel inadequate to the task of unpacking that stupidity. But, like an aspiring actress pretending to mine coal, we will at least attempt to chip away at it."


Monday, September 28, 2009 in The Infrastructurist

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