How The Fast Food Industry Spread Sprawl

Eric Schlosser's "Fast Food Nation" exposes the dark side of the fast food industry. According to Schlosser, the fast food industry has changed the country's landscape. "McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully wheresprawl was headed. Basically the goal was to be always justslightly ahead of it because that was where the real estatewould be inexpensive. You could get the inexpensive real estate, put up your McDonald's, and by the time thegrowth got there you'd have a great location...it kind of feeds the sprawl at the same time it predicts it."

Thanks to Abhijeet Chavan