Selling The Garden City That Isn't A Garden City

This article from the Warsaw Business Journal looks at how the concept of the Garden City is gladly embraced by developers to market their housing projects, but rarely are its design characteristics included in the actual development.

1 minute read

December 10, 2007, 2:00 PM PST

By Nate Berg


"The convenience of life in an urban milieu combined with the quality of life found in a rural environment - that has been a dream for frustrated city dwellers. The idea has been gaining popularity in Poland for some time and, unsurprisingly, many developers are trying to meet that untapped demand. They present the concept of a residential complex on the edge of a large city, with good transport links to the center, ample green space and extensive local amenities. In other words, a city within a city."

"Some aspects of the garden city concept are still referred to in the residential market today and are often used by developers as selling points for their projects. They make repeated reference to green spaces and the proximity of the countryside, together with easy access to the city center. The expressions "city within a city" and "garden city" are often bandied about. However, these terms are generally employed tangentially, or as marketing tools, rather than as actual allusions to Howard's original ideas."

Monday, December 10, 2007 in Warsaw Business Journal

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