One Los Angeles-based architecture firm is helping cities and organizations communicate their brand identity through buildings.
"Two architects and a strategic marketing professional walk into a building. This time, however, it's no joke. Architect Todd Erlandson, AIA, and marketing guru Sherry Hoffman, principals of Los Angeles-based architecture and branding firm (M)Arch., and (M)Arch. project architect Lara Hoad, have structured their firm into what could be a significant niche in the business of architecture. While some architects might scoff at a firm that puts its own star power aside to focus solely on a company or community's identity, these three are happy to concentrate on creating a holistic brand experience for clients that includes good design as part of the strategy, and keeps their egos out of the picture."
Read the full story: Brands and the Built Environment
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
Montrose County
The Pocatello Development Authority