Branding With Buildings

One Los Angeles-based architecture firm is helping cities and organizations communicate their brand identity through buildings.

1 minute read

December 27, 2006, 7:00 AM PST

By Christian Madera @http://www.twitter.com/cpmadera


"Two architects and a strategic marketing professional walk into a building. This time, however, it's no joke. Architect Todd Erlandson, AIA, and marketing guru Sherry Hoffman, principals of Los Angeles-based architecture and branding firm (M)Arch., and (M)Arch. project architect Lara Hoad, have structured their firm into what could be a significant niche in the business of architecture. While some architects might scoff at a firm that puts its own star power aside to focus solely on a company or community's identity, these three are happy to concentrate on creating a holistic brand experience for clients that includes good design as part of the strategy, and keeps their egos out of the picture."

Tuesday, December 19, 2006 in Business Week

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

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