How To Create Tourism In Your Town

Regional branding of regions is an effective way for communities to effectively generate tourism.

1 minute read

October 16, 2000, 9:00 AM PDT

By Chris Steins @planetizen


While the advertising concept of branding generally applies to products, a Purdue University professor thinks regional branding is what rural communities need to succeed in making tourism a viable part of their local economies.

Thanks to Purdue News Service

Friday, September 15, 2000 in Purdue University News

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I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

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