Four Reasons Why We Don't Care About Global Warming

Daniel Gilbert, a professor of psychology at Harvard University, looks into the human brain for reasons why we ignore threats such as global warming.

1 minute read

July 5, 2006, 2:00 PM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech


"No on seems to care about the upcoming attack on the World Trade Center site. Why? Because it won't involve villains with box cutters...Why are we less worried about the more likely disaster? Because the human brain evolved to respond to threats that have four features â€" features that terrorism has and that global warming lacks...Environmentalists despair that global warming is happening so fast. In fact, it isn't happening fast enough."

Wednesday, July 5, 2006 in The Los Angeles Times

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