Reframing The Energy Debate

"In opinion research conducted last year in Rhode Island, the Clean Energy States Alliance and marketing consultancy SmartPower found that the label of “clean” energy had a much more positive public reception than “green” (too political), “renewable” (too niche), or “alternative” (too much of an implication that its users must adopt a new lifestyle). But even when viewing clean energy as positive for the environment, the public was skeptical of its ability to replace fossil fuels...

The military’s embrace of clean energy speaks to possibly the biggest framing issue of all: clean energy and energy efficiency as a matter of national security..."

Thanks to Sustainablog