The 'Madonna Effect' For Downtown Renewal

Want to improve your downtown? Consider Madonna, and how she reinvents herself every few years.

1 minute read

January 26, 2005, 11:00 AM PST

Urban design consultants George E. Thomas and Susan Nigra Snyder discuss a visioning process they undertook for the college town of Carlisle, PA. Snyder explains that reinvigoration of older towns like Carlisle lies in the ability to reinvent the purpose, feel, and "buzz" of the town: "You have to transform the way people use it, so it gets connected to the contemporary buzz."

Thanks to Chris Timmerman

FULL STORY: Go for the Madonna Effect

Sunday, December 19, 2004 in The Sentinel

Community / Economic Development Pennsylvania

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I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

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