How to Keep Toronto from being a 'K-Mart Destination'

Will an aquarium be enough to "re-brand" Toronto as a major tourist destination in the wake of the 2003 SARS outbreak?
January 19, 2005, 9am PST | Michael Dudley
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"A city doesn't become a destination on the basis of a single attraction, or even a handful of attractions, but because of a critical mass of factors. The most successful tourist cities — Paris, London, Venice, New York — are those that boast a whole array of destinations, not 12 or 15 like Toronto, but dozens and dozens."

Thanks to Michael Dudley

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Published on Wednesday, January 19, 2005 in The Toronto Star
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