How A Town Becomes A 'Wal-Mart Suburb'

A columnist for Business Week describes his return to the small town of Santa Maria, CA, and how it destroyed its character to save itself.

1 minute read

September 2, 2004, 9:00 AM PDT

By Chris Steins @planetizen


"What no one seems to be asking, either in Santa Maria or many of the other towns that now look exactly the same, is what time frame should drive investment decisions. Just as business-development and investment decisions on Wall Street are driven by quarterly results, our city-planning decisions are increasingly governed by short-term payoffs. But instead of losing our shirts to scandals like Enron and Worldcom, we lose something far more profound behind the new facades of one-size-fits all city streets. What we lose are the stories that make our lives meaningful... Taking Santa Maria as an example, the payoff on the mall that wiped out much of the city's history lasted little more than a decade -- and that's not counting the hefty residual, which hangs like a mall-sized albatross around the city's neck."

Thanks to Linda LaSut

Tuesday, August 31, 2004 in Business Week

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 30, 2026 - Zachary Whalen

The mayor of Baltimore speaks into a microphone in front of a rally for more state transportation funding from Maryland.

‘Going backwards:’ Baltimore mayor, students rally against state's transit funding plan

Maryland's proposed six-year plan provides no funding for Baltimore’s BMORE bus program and reduces its road maintenance funding.

October 2, 2026 - Baltimore Sun

An old brick apartment building in NYC.

Mamdani sent nearly 6,000 pied-à-terre tax warnings to homes that didn’t qualify

A judge has ordered the administration to cancel thousands of pied-à-terre tax notices after it sent 35% of them erroneously.

October 3, 2026 - The City Reporter

Gavin Newsom gesturing with both hands out behind a podium.

Newsom vetoes high-speed rail supervision bill after agency receives condemnatory audit

The audit found the CHSRA approved almost $600,000 in unallowable travel expenses.

5 hours ago - Cal Matters

The Seaglider, a plane-shaped vehicle with four wings that curve sharply towards the sea after a few feet.

Nation sees first electric plane-boat hybrid take off in public demo

The Viceroy Seaglider can fly at speeds of 180mph for up to 180 miles.

6 hours ago - Smart Cities Dive

A data center. It is a low, white building, seen from above.

One of nation’s poorest counties to receive $6 billion data center

The developers estimate the project will create 200 permanent jobs and 1,000 temporary construction jobs.

7 hours ago - Mississippi Today

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.

Senior Planner

City of Thousand Oaks

Community Development Director

City of Wisconsin Rapids

Professor of Urban Planning

Harvard University Graduate School of Design