Builders Focus On Non-Nuclear Families

As demographics change, builders change housing products to focus on rapidly increasing one and two-person 'non-nuclear' families.

1 minute read

July 10, 2004, 7:00 AM PDT

By Chris Steins @planetizen


According to the National Association of Home Builders (NAHB), "married couples with children made up 50% of new home buyers in 1985 but only 33% in 2001. Meanwhile, the percentage of single people buying new homes doubled to 14% in 2001 from 7% in 1985, and the percentage of married couples without children remained steady but high at 34% in 2001, compared to 33% in 1985... The market has also grown because developers have realized the financial and consumer power of couples without children, singles and small households."

Thanks to Chris Steins

Thursday, July 8, 2004 in Wall St. Journal

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