How to Lure Commuters Out of Their Cars and Into Transit

The survey asked more than 1,100 residents of metro Atlanta about their current mass transit habits, their feelings about buses and trains, and the most important factors in their decisions about whether to use transit or drive.The factor that emerged in the survey as most critical was time. People said they would be most likely to take transit if they knew it would get them to their destination as quickly as driving.

Thanks to C. Scott Smith