Are Americans Ready For Small Cars?

From the Mini Cooper to even smaller BMWs, automakers are finding a market in small cars. The WSJ reviews the top contenders.
January 5, 2004, 1pm PST | Chris Steins | @urbaninsight
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"Thanks to a growing small-car push by auto makers, driving some of the more interesting rides on the lot may mean bumping your head getting in... Cheap little cars appeal to young buyers, and with more boomers' kids now hitting dealerships, companies want to lock them in for life... And it doesn't hurt that selling fuel-efficient models like these helps manufacturers to meet the government's overall mileage targets -- freeing them to sell still more high-profit SUVs." [The link below is available to non-subscribers for a period of 7 days.]

Thanks to Chris Steins

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Published on Friday, December 26, 2003 in Wall St. Journal
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