Automobile Manufacturers Marketing To Preschools

It's never too early to market the automobile-centric lifestyle.
November 6, 2003, 7am PST | Abhijeet Chavan | @legalaidtech
Share Tweet LinkedIn Email Comments

"Joining a growing industry effort to get noticed by the next generation of new car and truck drivers amid a fiercely competitive sales environment, Ford Motor Co. recently sent out thousands of alphabet posters to preschools as part of a community service program. Harmless community service? Subliminal ad? Either way, more and more, auto companies are trying to get their brands out in front of the young and very young. In doing so, they're hoping for a chance to influence parents' purchases while polishing the appeal of their brands when junior gets old enough to buy a new car or truck."

Thanks to Richard Layman

Full Story:
Published on Monday, November 3, 2003 in The Detroit News
Share Tweet LinkedIn Email