The Housing Name Game

Housing development naming is much more an art than a science.
September 12, 2003, 1pm PDT | Chris Steins | @urbaninsight
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"More an art than a science, the name game for housing developments begins with the old joke about developers taking names from whatever natural feature they're displacing... 'They'll propose 100 names, and you'll find one that feels warm and fuzzy and looks good on the logo and is not taken,' said Tampa Bay area housing analyst Marvin Rose, who has sat in on more than a few naming sessions."

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Published on Wednesday, September 10, 2003 in Housing Zone
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