The Housing Name Game
Housing development naming is much more an art than a science.
"More an art than a science, the name game for housing developments begins with the old joke about developers taking names from whatever natural feature they're displacing... 'They'll propose 100 names, and you'll find one that feels warm and fuzzy and looks good on the logo and is not taken,' said Tampa Bay area housing analyst Marvin Rose, who has sat in on more than a few naming sessions."
Thanks to Housing Zone Headlines
Full Story:
Published on Wednesday, September 10, 2003 in
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