The 'Click It or Ticket' campaign's in-your-face approach shows results by pushing up Arizona seat belt usage to 86% -- up 12% from last year.
"The campaigns must have teeth behind them. The 'Click It or Ticket' campaign and a second blitz of paid ads warning against drunken driving over the July Fourth weekend were coupled with increased street enforcement. Both were designed to get the message out to a wider audience than what might see public service announcements, which typically run in unpredictable time slots."
Thanks to Ambar Mukherjee
FULL STORY: 'In your face' ads make roads safer
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