Wal-Mart Seeks To Polish Tarnished Image

Concerned about its public image, Wal-Mart has hired consultants to conduct "reputation research." Suggested remedies include radio and television ads.
August 22, 2003, 8am PDT | Abhijeet Chavan | @legalaidtech
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"Community opposition to building Wal-Mart stores has been vociferous in some places, and muttering is heard from time to time among manufacturers...many people view Wal-Mart as a place of dead-end jobs, and that its performance as a corporate citizen leaves much to be desired."

Thanks to Abhijeet Chavan

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Published on Thursday, August 14, 2003 in The New York Times
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