Small Towns Prioritize Main Street for Economic and Population Growth

Downtown revitalization can be a small town planning priority too.

1 minute read

May 7, 2019, 9:00 AM PDT

By James Brasuell @CasualBrasuell


Main Street

EQRoy / Shutterstock

Cinnamon Janzer reports on a "renewed nationwide focus on small-town downtowns and Main Streets," exploring the recent planning work of Bozeman, Montana as a primary example.

Bozeman in April approved the Downtown Bozeman Improvement Plan, Janzer reports, which employs five principles to achieve desired population and economic growth: "maintaining downtown as the heart of Bozeman — yet focusing on more than just the Main Street Historic District. Ensuring that downtown is walkable and accessible. Designing downtown to be welcoming to everyone. And connecting it to both nature and culture."

Other examples are readily available, Janzer notes: "North Dakota’s newest governor ran on a platform that centered on a Main Street Initiative with the slogan “Putting Main Street to Work” at its helm. The tiny town of Water Valley, Mississippi (population 3,362), began an effort to revitalize its Main Street in 2016 that included restoring historic buildings and turning vacant buildings into new businesses."

Friday, May 3, 2019 in Next City

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

24 minutes ago - Zachary Whalen

Overlapping highways

The state-sanctioned urbicide of Austin

People don’t kill cities. Freeways do.

September 8, 2026 - Benjamin Schneider

The Hoover Dam blocking the Colorado River. The river's water level is noticeably low. The cliffs surrounding the blue water are brown and jagged.

US to reduce Colorado River water deliveries to Mexico

A new Colorado Treaty amendment reduces Mexico’s Colorado River water allocation by 250,000 acre feet.

September 11, 2026 - The Arizona Republic

NYC Mayor Zohran Mandami speaks behind a blue podium.

Mamdani overhauls NYC's Vision Zero plan with 100 new policy goals

The overhaul aims to reduce traffic deaths and make streets safer for pedestrians, cyclists and drivers through lower speed limits, new safety infrastructure and more.

15 minutes ago - ABC 7 Eyewitness News

A New Jersey train approaches people waiting at the station.

Amtrak not solely to blame for New Jersey commuter rail's unreliability, report finds

A new study from the Garden State Initiative found that NJ Transit’s budget grew 20% across a 4 year period, but reliability declined significantly over the same period.

September 15 - Mass Transit

A tall, gray power plant billows smoke into a blue sky.

EPA erases limits on planet-warming pollution from power plants

Under Monday’s plan, power plants would still have some limits on how much mercury, arsenic and other contaminants they can emit.

September 15 - New York Times

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.