Marshall Willis may have only dreamed when he began writing his masters thesis, "Structuring an Equitable Parking Tax" for the School of City and Regional Planning at the Georgia Institute of Technology that it would potentially become a policy-making document for the Atlanta City Council. Thanks to the voters' rejection of the 12-county, regional sales tax measure on July 31, 2012, this dream has been realized.
Thomas Wheatley writes that "Atlanta City Councilman Aaron Watson's office is studying the issue after he met a Georgia Tech student" whose thesis on parking taxes explained how it could be applied to Atlanta and how much revenue could be expected.
By conservative estimates, it could generate roughly $40 million per year — enough to put a sizable dent in Atlanta's more than $150 million sidewalk repair backlog. But according to the city's 2009 study on the issue, one plan could generate as much as $75 million each year. That cash could not only be used to start repairing the city, but also to attract additional federal funding for transportation.
The other revenue strategy under consideration, according to Wheatley, a bond measure that would need to go to the voters, appears unlikely.
In addition to raising revenue, the parking tax is a "user fee (that) follows conservative philosophy....could encourage transit ridership (and) help spur denser development". Plus, it would have two, less apparent benefits, writes Wheatley.
For the parking tax to become a reality, the Georgia General Assembly might "first need to give the city the authority to levy such a tax. If that happens (and that's a big if), City Hall officials would then have to decide whether to take the political risk and pursue the funding measure", writes Wheatley.
The last line of the abstract of Mr. Willis' thesis reads, "I conclude with the potential concerns of implementing such a tax and make a final recommendation for the City of Atlanta." He sets a high bar for future theses from the School of City and Regional Planning.