Blogger William Poundstone thinks the museum is already attention-grabbing, calling it programmatic architecture at its most obvious:
"I can't imagine how the Petersen museum could be less subtle."
The Los Angeles Times has the original story, where museum director Buddy Pepp says he plans to use some of the funds to redo the facade:
"...the aim is to thoroughly refurbish the interior and augment the exterior to achieve a more eye-grabbing presence on Wilshire in hopes of drawing passersby who Pepp said may not be aware that the building houses a major automotive museum."