Tempe Colors its Bike Lanes

"But as bicyclists complain that drivers aren’t paying attention, cities have gotten very bold with paint — slathering over the entire lane with green, blue or red."

"The eye-catching lanes have popped up in Europe, but Tempe has become one of the first Valley communities to give brightly colored lanes a try."

"Tempe has painted bike lanes at two intersections to see how it works. The color of choice: red."

"Tempe spent $3,600 to test the material at two places where drivers too often veered into lanes reserved for bicyclists, said Amanda Nelson, a Tempe transit spokeswoman."

"This will further define who belongs where,' Nelson said."

"The intersections are also on some of the city’s most traveled bicycle routes."