The city of Tempe, Arizona, is experimenting with brightly colored bike lanes to try to improve bicycle safety.
"But as bicyclists complain that drivers aren't paying attention, cities have gotten very bold with paint - slathering over the entire lane with green, blue or red."
"The eye-catching lanes have popped up in Europe, but Tempe has become one of the first Valley communities to give brightly colored lanes a try."
"Tempe has painted bike lanes at two intersections to see how it works. The color of choice: red."
"Tempe spent $3,600 to test the material at two places where drivers too often veered into lanes reserved for bicyclists, said Amanda Nelson, a Tempe transit spokeswoman."
"This will further define who belongs where,' Nelson said."
"The intersections are also on some of the city's most traveled bicycle routes."