Upcoming IEDC Training Course: Economic Development Marketing and Attraction
Save up to: $140 - Register by January 13
Training Course: Economic Development Marketing & Attraction
Date: February 23 - 24, 2017
Location: Baltimore, MD
Price: Early Bird Rate for Members is $490, Non-Members: $640
This course is held in partnership with Maryland Economic Development Association (MEDA).
» Accommodations/Training Location
This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, website design, and current trends in foreign direct investment. Participants will also explore various mediums of communication, including how to best utilize social media and other technologies as economic development marketing tools. Case studies and will highlight the dos and don'ts of economic development marketing and attraction.
• Identifying target audiences using data-driven techniques
• Developing a community marketing plan and brand
• Garnering internal and external support for the marketing campaign
• Engaging social media and website design to target new markets
• Making the most of your foreign direct investment efforts
• Benchmarking, evaluating, and monitoring the marketing plan
Executive Vice President/Partner
Development Counsellors International
Julie is an Executive Vice President and Partner at Development Counsellors International (DCI), an economic development marketing firm based in New York City. Since joining DCI in 1994, Julie has worked with dozens of economic development organizations around the globe to help them position their communities for investment through integrated and creative marketing programs. With clients ranging from Dothan, Alabama to San Diego, California and everywhere in between. Julie’s passion for “place marketing” has resulted in award-winning campaigns. Articles about her client communities have appeared in media such as The Wall Street Journal, The New York Times, Newsweek and CNN. See full bio.
Guillermo Mazier is CEO of Atlas Advertising, the nation’s most innovative economic development and destination marketing strategist. Atlas is a niche marketing strategy, digital, and creative firm whose goal as a company is to connect people to places and ideas to action. Having educated and lead more than 13,000 civic leaders and destinations, Guillermo understands the intricacies and nuances involved in marketing places and communities, and maintains certification as an Inbound Marketer through HubSpot. See full bio.
Embassy Suites Baltimore Inner Harbor
222 St. Paul Place
Baltimore, MD 21202
Room Rate: $109
Cut off date: February 4, 2017