Upcoming IEDC Training Course: Economic Development Marketing and Attraction
Date: November 3 - 4, 2016
Location: Phoenix, AZ
This course is held in partnership with Arizona Association for Economic Development (AAED).
This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, GIS technologies, website design, and current trends in site selection. Participants will also explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic development marketing and attraction.
• Site selection fundamentals including corporate strategies
• Identifying target audiences using data-driven techniques
• Developing a community marketing plan and brand
• Garnering internal and external support for the marketing campaign
• Engaging social media and website design to target new markets
• Utilizing Geographic Information Systems (GIS) to serve clients
• Benchmarking, evaluating, and monitoring the marketing plan
Development Counsellors International
Susan Brake is a vice president at Development Counsellors International.
With more than a decade of marketing and branding experience, Susan is in charge of developing and implementing marketing plans for cities and states across the United States. Susan currently helps to manage the Denver office and serves as a lead strategist on national economic development marketing plans for such clients as Metro Denver Economic Development Corporation, Source Cincinnati, Iowa Economic Development Authority, Wake County Economic Development and the Port of Long Beach.
Susan is also the lead digital strategist on all economic development clients including the Netherlands Foreign Investment Agency,and provides tools and counsel DCI teams need to implement digital tactics on behalf of clients. In addition to client service, Susan manages DCI's overall digital marketing efforts including Economic Development's 40 under 40 award and the content marketing strategy for DCI's website.
Vice President, Strategic Accounts
Guillermo Mazier is the Vice President, Strategic Accounts for Atlas Advertising, niche economic development marketing and technology firm that helps economic developers effectively reach site selection and prospect audiences while generating the greatest gains in economic development recruitment, retention, and investor activity for the lowest cost.
An innate passion for places, culture and economic development has afforded Guillermo the opportunity to traverse the globe and view the world through different lenses. With a strong background in international business and development, Guillermo has developed tactical marketing programs, corporate communication strategies and messaging across multiple campaign engagements in various parts of North America and throughout the continental US. His work on marketing engagements for both public and private sector organizations has been recognized by various University organizations, The Ministry of Tourism for the State of Limon, Costa Rica and the American Lung Association in Colorado where he currently serves on the Board of Directors.
The Scottsdale Plaza Resort
7200 N Scottsdale Rd
Paradise Valley, AZ 85253
Phone: (480) 948-5000